For the iconic Sainsbury brand’s launch in Qatar, Fookis Labs was at the forefront, orchestrating a multifaceted digital and creative strategy to introduce this household name to a new market. Our comprehensive services for Sainsbury included the development of an engaging brand launch campaign, creative and informative content development, and the production of a captivating animation to introduce their mobile app to the Qatari audience.
Additionally, we undertook the task of social media content development, crafting messages that resonate with the local demographic while staying true to Sainsbury’s brand ethos. Our creative team also designed and produced distinctive packaging, ensuring that every product not only stands out on the shelves but also speaks the language of quality and innovation that Sainsbury is known for. This holistic approach was designed to solidify Sainsbury’s presence and connection with consumers in Qatar, setting a solid foundation for the brand’s success in a new territory.
